ESSENTIALS OF MARKETING Frances Brassington and Stephen Pettitt At last! A concise version of the best-selling Principles of Marketing by Brassington and. Marketing, 3/E: Frances Brassington, Oxford Brookes University: Stephen Pettitt Like Brassington’s Principles of Marketing, this ‘essentials’ text brings Written in a lively style with great design, Essentials of Marketing is a. Trove: Find and get Australian resources. Books, images, historic newspapers, maps, archives and more.
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Pearson – Essentials of Marketing, 3/E – Frances Brassington & Stephen Pettitt
Like Principles of Marketingour essentials text brings together theory and practice. The work and materials from this site should never be made available to students except by instructors using the accompanying text in their classes.
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This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Written in a lively style with great design, Essentials of Marketing is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course in Marketing.
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A wide selection of vignettes, case studies and examples drawn from a range of industries, organisations and countries, written from a European perspective. You have selected an online exam copy, you will be re-directed to the VitalSource website where you can complete your request. No eBook available Amazon. Looking for technical support for your Pearson course materials? Explore our range of textbook content across the disciplines and see how you can create your own textbook or eBook.
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