Inspired by its mission to create enduring value for the nation and its stakeholders, ITC has developed an Integrated Rural Development Programme that fosters. What Connects a Corporate Giant, Farmers and We the Consumer? Meet ITC e- Choupal. This initiative has enabled farmers from over 40, Close to two decades after its launch, e-Choupal, a well-recognised rural-digital infrastructure network of ITC Ltd, the FMCG, hotels.

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What a year has been! This award recognises companies who have made significant efforts to create sustainable livelihood opportunities and enduring wealth in developing countries. This diversification allows him to sell his crop at an opportune time, unlike earlier in the man dis, where he had no direct access to market information or alternative sources of income, and was thus unable to exploit price trends. In its next phase — the ITC choupall 4. O, will serve as a plug-and-play platform for agri-startup companies in India and is expected to be launched by mid Started inITC’s Choupal Pradarshan Khet CPK or demonstration plots to help farmers enhance farm productivity cover a wide range of crop portfolio including soya, paddy, cotton, maize, bajra, wheat, gram, mustard, sunflower and potato.

Visit us on Facebook to stay updated with the latest positive stories! In line with its mission of improving the quality of itx in rural India, ITC’s agri business has launched a flagship extension programme called ‘Choupal Pradarshan Khet’ CPK or demonstration plots to help farmers enhance farm productivity by adopting agricultural best practices.

The focus of the programme is to increase enrolments and minimise drop-outs, as well as expand vocational livelihood opportunities. Appreciating the imperative of intermediaries in the Indian context, ‘e-Choupal’ leverages Information Technology to virtually cluster all the value chain participants, delivering the same benefits as vertical integration does in mature agricultural economies like the USA.


Yet the farmers are free to sell to anybody and are not tied down to ITC with any choupl contracts. Retrieved from ” https: It has helped ITC’s agri-business too as it routes its procurement needs almost entirely through such choupa. Fuelling latent rural demand The Economic Times. Empower the poor for growth Hindustan Times.

E-Choupal – Wikipedia

Real-time information and customised knowledge provided by ITC e-Choupal enhance the ability of farmers to take decisions, align their farm output with market demand and ensure higher quality and productivity.

Website optimised for IE 7. This endeavour also includes the Swasthya Choupal initiative that focuses on enhancing awareness on maternal and child care through a network of Village Health Champions. Ground reality Business Standard.

ITC e-Choupal eco-system The ITC e-Choupal initiative is a powerful illustration of a unique and innovative model that delivers significant societal value by co-creating rural markets with local communities. The New Year heralds an election season marked by yearning, anger, uncertainty — and above all, hope.

Currently, over 4 million farmers are in chooupal network. ITC e-Choupal’s achievements have been well documented as case studies in premier institutions like the Harvard Business School, references in World Bank reports and in eminent publications like The Economist. Jump to Main Navigation.

Targetting 10 million farmers in e-choupal network by By helping these enterprises we aim to make the world better – better for us, for our community and for the environment. Thereby it significantly reduces transaction costs. Press Report Back to Press Reports. The company said Cohupal consumer spend on the brands from the new FMCG businesses coupal now close to Rs 14, crore with major brands such as Aashirwad and Sunfeast garnering Rs 3, crore and Rs 3, crore of sales respectively.


How innovation really works Business Today. This page was last edited on 5 Aprilat Healthcare delivery in Rural India.

ITC e-Choupal eco-system

A total of over 4. Even small farmers have gained from the initiative. From toothpaste to tractors, this rural mall has it all Outlook. Website optimised for IE 7.

Moving away from desktop-based interface at the village level to a mobile platform based e-Choupal 4.

ITC e-Choupal eco-system

O by mid; shift to mobile platform, handholding of agri-startups key Former Pakistan PM Nawaz Sharif gets 7 years prison term in corruption case Christmas sale: A network of village internet kiosks – e-Choupals – enable even small and marginal farmers in rural India, who are de-linked from the formal market, to access real-time weather and price information, and relevant knowledge and services to enhance farm productivity, quality ic command better prices – improving their competitiveness and capacity to manage risk.

Complementing this digital infrastructure is Choupal Pradarshan Khet – customised agri-extension services, demonstration plots and training programmes that promote best practices and fhoupal farmers to diversify crop portfolios.

Agricultural marketing in India E-commerce in India. Call of the Countryside India Today.