Title, Die Gutenberg-Galaxis: das Ende des Buchzeitalters. Author, Marshall McLuhan. Publisher, Econ Verlag, ISBN, X, Die Gutenberg-Galaxis on *FREE* shipping on qualifying offers. 3. Nov. Die Gutenberg-Galaxis by Marshall McLuhan, , available at Book Depository with free delivery worldwide.

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Retrieved from ” https: Ong wrote a highly favorable review of this new book in America. This article relies too much on references to primary sources.

Though the World Wide Web was invented gutenberf years after The Gutenberg Galaxy was published, McLuhan galazis have coined and certainly popularized the usage of the term ” surfing ” to refer to rapid, irregular and multidirectional movement through a heterogeneous body of documents or knowledge, e.

The strangeness of the use of “electrifying” is entirely appropriate in the McLuhan context of The last section of the book, “The Galaxy Reconfigured,” deals with the clash of electric and mechanical, or print, technologies, and the reader may find it the best prologue. Then the child enters the world of the manuscript culture. McLuhan himself suggests that the last section of his book might play the major role of being the first section:.

This article has multiple issues. Of particular importance to the Oral Culture is the Art of memory. I wish somebody else had written it. Given the clue of “hand-writing” that terminates the “oral phase” one expects “printing” galaxxis terminate the manuscript phase and the “electrifying” to bring an end to the Gutenberg era.

Key to McLuhan’s argument futenberg the idea that technology has no per se moral bent—it is a tool that profoundly shapes an individual’s and, by extension, a society’s self-conception and realization:.


June Learn how and when to remove this template message. Learn how and when to remove these template messages. It seems to me a book that somebody should have written a century ago.

It is a problem, but not a moral problem; and it would be nice to clear away some of dje moral fogs that surround our guyenberg. Consider transferring direct quotations to Wikiquote. Xie of Toronto Press. From Wikipedia, the free encyclopedia. McLuhan studies the emergence of what he calls Gutenberg Man, the subject produced by the change of consciousness wrought by the advent of the printed book. The main body of the book, part 2, “The Gutenberg Galaxy”, consists of short “chapters”, many of which are just three, two, or even one page s in length.

Cover of the first edition.

In this passage [Ivins] not only notes the ingraining of lineal, sequential habits, but, even more important, points out the visual homogenizing of experience of print culture, and the relegation of auditory and gutenberrg sensuous complexity to the background.

According to McLuhan’s son Eric McLuhanhis father, a Wake scholar and a close friend of Lewis, likely discussed the concept with Lewis during their association, but there is no evidence that he got the idea or the phrasing from either; McLuhan is generally credited as galais coined the term.

Die Gutenberg-Galaxis : Marshall McLuhan :

Print raises the visual features of alphabet to gutennerg intensity of definition. In commenting on the then Soviet Union[17] McLuhan puts “the advertising and PR community” on a par with them in so far that both “are concerned about access to the media and about results.

Apparently, McLuhan also had some ideas about how to browse a book.

Thus print carries the individuating power of the phonetic alphabet much further than manuscript culture could ever do. If men decided to modify this visual technology by an electric technology, individualism would also be modified.


So, unless aware of this dynamic, we shall at once move into a phase of panic terrors, exactly befitting a small world of tribal drums, total interdependence, and superimposed co-existence.

Leggewie, Claus: Herbert Marshall McLuhan, The Gutenberg Galaxis

Marshall McLuhan, the guru of The Gutenberg Galaxyrecommends that the browser turn gurenberg page 69 of any book and read it. If you like that page, buy the book.

In the early s, McLuhan wrote that the visual, individualistic print culture would soon be brought to an end by what he called “electronic interdependence”: For McLuhan, these trends galasis reverberate with print technology’s principle of “segmentation of actions and functions and principle of visual quantification.

The term is sometimes described as having negative connotations in The Gutenberg Galaxybut McLuhan himself was interested in exploring effects, not making value judgments:.

Die Gutenberg-Galaxis: das Ende des Buchzeitalters – Marshall McLuhan – Google Books

And as our senses have gone outside us, Big Brother goes inside. Movable type, with its ability to reproduce texts accurately and swiftly, extended the drive toward homogeneity and repeatability already in evidence in the emergence of perspectival art and the exigencies of the single “point of view”.

For instance, Gutrnberg contrasts the considerable alarm and revulsion that the growing quantity of books aroused in the latter seventeenth century with the modern concern for gutenerg “end of the book. A Guide to the Information Millennium.

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