DABUR SWOT ANALYSIS PDF

Dabur company SWOT analysis. 1. Presented by – Harishankar sahu MBA Pharmaceutical Managememt IIHMR University Jaipur INDIA; 2. Dabur SWOT Analysis – Download as Word Doc .doc /.docx), PDF File .pdf), Text File .txt) or read online. Dabur SWOT Analysis. Strengths: * Established, more than years old brand name. * Diverse product portfolio * Leadership position in herbal products in Indian.

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Dabur offers a range of personal care products such as shampoos, hair oils, rose water, bleaches. Dabur also signed several sports personalities and celebrities from other fields for the promotion of its products. A cumulative effect of the increasing finance charges and tax rates has led to a sluggish increase in the profit after tax margin of the company during the year.

Apart from it Dabur, has not focussed on promoting its products through brand retail stores. Dabur is among the oldest herbal brands in India which was founded in The company sells its various products through its five flagship brands across natural healthcare products, premium personal care, digestives, fruit-based beverages, and fairness bleaches dqbur skin care categories.

Dabur India SWOT Analysis and Marketing Mix

The company also re-launched its personal care brand Dabur Amla hair oil, and health rejuvenator and energizer brand Plus analyais an enhanced formulation.

The company is one of the largest Indian consumer goods company.

Despite being one of the leading players in these markets oral care and hair carethe relatively lower market shares analysjs the intense competition in these product categories. FDI in retail thereby allowing international brands 3. Posted by MahaSagar Publications at They also strengthen the company’s international presence by opening up immense opportunities in the newer growth markets in the international arena.

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Dissertation Help: SWOT Analysis of Dabur India Limited

The company’s taxes and tax rates have been increasing over past few years. For years, Dabur has remained the hallmark of good health for Indians. By leveraging its product offering, the company can tap into the growing OTC pharmaceuticals market for its top line growth. Anlaysis OTC pharmaceuticals market in India is growing at a steady rate.

Growing OTC pharmaceuticals market in India. Low penetration rates, along with increasing personal disposable incomes of Indian, dabut rural consumers, are leading to increased demand for quality and branded goods.

Dabur has a strong presence in many of the FMCG categories. The per capita gross.

They are taken as supplements mainly. During FY, the company analysi its first overseas acquisitions, thus embarking on an inorganic growth path. Edit the Brand or Add a New One: Its shampoo and oil are available in small sachets of 1 Swof onwards. Dabur has been a pioneer in the Indian market with each of these product offerings. Its innovative marketing strategy is also a reason behind its leadership position and high popularity.

SWOT Analysis Report on Dabur India Limited

Wwot acquired a few significant brand names in the Indian market including Fem care pharma and the hygiene and home care businesses of Balsara. For instance, during FY, the company developed new flavors for fruit juices such as tender. Bollywood celebrity Amitabh Bachhan has appeared in a large number of Dabur ads. Browse marketing analysis of more brands and companies similar to Dabur India.

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Dabur India SWOT Analysis | Competitors & USP | BrandGuide | MBA

Several of its products are best sellers in their respective categories. Dabur products are available in varying sizes. This, in turn, is leading to an increase in the tax rates for Dabur over the years.

Dabur has an excellent product diversification in healthcare, oral care, food, personal care, home care etc. The advent of Patanjali brought a new and potent competitor to the market.

Dabur also witnessed increase in its market share in the hair creams category to Although the company enjoys a market leading position in several of its niche product markets, such as herbal digestives and health tonics, in several other FMCG categories including personal care and oral care, Dabur faces stiff competition from both domestic and international players.

Competition from unbranded and local products. However, Dabur faces stiff competition from international players like Colgate-Palmolive and Unilever against their respective brands.

The competition against Dabur from other rival brands has kept rising. The competition only keeps intensifying. In the herbal digestives space as well, Dabur is the pioneer and also the number one player with its Hajmola offerings. This continuous increase in tax rates could seriously impact the company’s otherwise healthy margins in the long run and increase the burden on its operational performance. The company also offers anlaysis products.