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Alan Parke (Foreword of Confesiunile unui om de publicitate)
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Ogilvy’s fascinating life and career make for an intriguing study from both a biographical and a business standpoint.
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The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy’s personal papers. The King of Madison Avenue: The first section covers what to say and where to say it, including updated chapters on brands and strategies, research, campaigns, media strategies and tactics, and target marketing.
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David Ogilvy – Despre Publicitate
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This book demonstrates how the best companies use the creative application of research, done up front, to produce the ogiovy ideas with significant impact on the market and on the people, employees, partners, retailers and customers.
David Ogilvy Ogilvy on Advertising Editura: