ITC e-Choupal and Saagar. 1. ITC – e ChoupalA Comparative Study; 2. E – Choupal (June ) An initiative of ITC Limited to link directly. ITC Choupal Saagar in Itarsi is a top company in the category Supermarkets, also known for Coconut Retailers, Betel Nut Retailers, Mixed Pickle Retailers. Itc Choupal Saagar in Yavatmal is one of the top Departmental Stores in Yavatmal. Visit Justdial for Address, Contact Number, Reviews & Ratings, Photos , Maps.

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A petrol pump is coming up as well.

Personalized alerts – Get notifications on latest offers, prices and activities at Choupal Saagar. They are too costly, and block sahar too much of the village kirana’s working capital.

Which is the point that Subramanian also makes. Most of the brands it sells are national. Working through the sanchalaks, ITC first pushed its own products, like salt, into the hinterland, and then invited others like Parachute and Philips to ride on this distribution chain. In the months to come, a lot of assumptions and myths satar be tested here. At an MRP of Rs 10 per bulb, that works out to Rs 2, and the company makes a gross margin of per cent on these.

Jump to Main Navigation. And while it has opted for self service, stocking its merchandise on shelves lining the neat aisles, it stocks a breadth of products no supermarket can. Riding on its own distribution network, it had reached all Indian villages with a population of 20, but could not go any deeper. Each centre is spread over 3 to 4 choupa, of land, in hinterland locations, offers to farmers.


In the first phase, having wired up the hinterland, it began using the network to enable a two-way flow of products and services to the rural economy. You have the option to choose three languages- Hindi, Marathi and English. It helps that most of them grow soya, which is very inexpensive to store.

On the first day, says a senior manager at a company using the ITC network, the store notched up a business of about Rs 70, To ensure that they keep coming to Chaupal Sagar even at other times, the company is offering a slew of other goodies. It works like this. We will look at this part of the equation in greater detail later. If you are having troubles viewing this e-mailer, kindly ” click here ” for the online version.

While ITC refused to comment on this article, investment on a rural mall is estimated to be around Rs 3 crore-5 crore. Other companies are similarly gung-ho. Sometime back, ITC chairman Yogi Deveshwar promised his shareholders that the company would open 1, rural malls in India. As you walk around, you realise that Chaupal Sagar cannot be shoehorned into any of the retailing categories we are familiar with.

In that sense, what ITC is doing with this warehouse is similar to what it did with its kiosks.

Website optimised for IE 7. Now, like Philips, Eicher plans to use the mall to showcase its entire range.

Press Report Back to Press Reports. But first, a look at how this place came up next to the warehouse. A lot is riding on how well ITC has gauged the rural consumer’s buying patterns. ITC is tentatively planning to open another malls this year.

It is interesting to watch them in the middle of their shopping experience – picking xhoupal FMCGs, biscuits, toothpastes and the like. What is its gameplan? Well, for one, Philips only distributes its 60W and W bulbs through the sanchalaks. He is the sanchalak the person who operates an e-chaupal; most of them are farmers of a small village called Mangawali, about 14 km away from Rafiqganj.


Interarch expertise in the sector of Rural Retail. Another building is coming up next to the main warehouse. It is hard to get the more costly products, like energy-saving bulbs, placed in the village shops.

ITC unveils Choupal Sagar expansion plan

If they find these attractive, they sell their produce to ITC. Ergo, Philips plans to use the mall to showcase its entire range. Interarch specialized in setting up types of modular buildings that were easily manufactured as per requirement of site within 1 week and shipped to site, assembled and finished in remote locations. As such, Chaupal Sagar is one saga the first organised retail forays into the hinterland.

ITC plans ‘Choupal Sagar’ hypermarts for rural India

A new shopping experience for the rural folk in Rafiqganj IN Madhya Pradesh, all roads lead to potholes. Products unlimited The rural mall sells everything from fertilisers and hair oil to mixer-grinders and tractors. Receive personalized mails in your mail box. Bug fixes Performance Improvements. Get yourself registered for real experience of app.

Choupal Saagar App is your companion to know promotions, offers, celebrations, contests, choupap, fresh arrivals, etc. Examining the FMCGs, then the cooking utensils, the refrigerators, the plastic-ware, and so on. Account Options Sign in.