Record – The Attitudinal Effects of Mere Exposure . Subsequently Zajonc (), using the theory of Hull-Spence (), extended Triplett’s (). Download Citation on ResearchGate | Attitudinal Effects of Mere Exposure | Zajonc has proposed that repeated “mere exposure” of a stimulus is a sufficient. Zajonc conducted four experiments, each of which provided overwhelming to strong support for the hypothesis that mere repeated exposure of The mere exposure effect is well established at this point. Attitudinal effects of mere exposure.

Author: Mikalar JoJogis
Country: Morocco
Language: English (Spanish)
Genre: Travel
Published (Last): 5 September 2008
Pages: 55
PDF File Size: 14.50 Mb
ePub File Size: 13.42 Mb
ISBN: 719-5-55223-778-4
Downloads: 72205
Price: Free* [*Free Regsitration Required]
Uploader: Vudojora

This is a full college-level course. Want to Understand the Mind and Other People?

Assessing Racial Preferences in Movies: An experiment was conducted in which each subject made both risk judgments and return judgments in regard to 25 domestic stocks chosen randomly from the Tel Aviv stock index.

For example, in experiment 3, subjects were shown nonsense symbols that resembled Chinese characters. Scientific Research An Academic Publisher. Contact him directly here. When choosing a particular alternative from a or of financial assets, risk is an important feature.

Does it matter what the intervals are of the exposure?

The results show that in the teaching of Economics, there should be a balance between providing a coherent theoretical framework together with behavioral aspects.

Although both course options are self-paced, you can choose from self-evaluated and instructor-evaluated options. The mere exposure effect is well established at this point. Earn your certificates today! Moreover, given that finance education did not prevent the bias among students with background in attiturinal analysis, it is reasonable to assume that other agents without this background zajnoc have more difficulties to apply the principles of investments under uncertainty.

  ISO 13818-2 PDF

The study does, however, raise questions as to the limitations of exposure. The experiment included two treatments that differ in regard to the timing factor. This effects of thinking is biased, as it is both irrational and contradicts the classical theory of finance.

Knowing basic psychology can help you in all areas of your live, both personally and professionally. Modern EconomyVol. Attitudinal effects of mere exposure. Journal of Personality and Social Psychology, 9, Bennett is available for interviews and public speaking events. Enter your name and e-mail address to quickly register and be notified of new entries. Each character was shown from 0—25 times. The subjects were then asked to rate how they felt about each character.

One explanation for this bias is the affect heuristic.

There was a problem providing the content you requested

Earn nere certificate and save lives! Bo Bennett teaches both the Introduction to Psychology and Social Psychology courses to adult students, all around the world. Fear not; this same irrational bias that has caused you to form attachments to things you no longer have also works to irrationally help you form new attachments!

Does this work in all situations? In no way does mere exposure mean that something is more trustworthy or deserving of positive feelings. Putting on a conference? The aim of this study is to examine how atyitudinal bias exposyre affected by studying the CAPM in Finance entry courses. This is a college-level course designed to introduce students to the field social psychology, helping students better understand why and how the way we feel, behave, and think is is largely a result of our social worlds.

The mere exposure effect is an example of how irrational we can be. Enroll in Social Psychology: Finance education reduced the bias, but did not prevent it.


Zajonc conducted four experiments, each of which provided overwhelming to strong support for the hypothesis that mere repeated exposure of an individual to a stimulus object enhances his or her attitude toward it. A good financial asset has a high expected return and is considered low-risk, and vice versa. Journal of Personality and Social Psychology9 2, Pt.

Mere Exposure Effect

Eleven out of twelve times, the character was liked better when it was in the high frequency category. This idea explains attachments to both animate and inanimate objects, and why sometimes it is hard to throw things away. At what point does exposure not help with positive feeling?

According to the classic Capital Assets Pricing Model CAPMwe would expect to receive a positive correlation between risk and return of financial assets.

Some of the subjects were asked to judge the return and risk ratings before learning about the CAPM in class; the others were asked after studying the CAPM material.

Mere Exposure Effect

Have a podcast or know someone who does? According to this heuristic, the investor forms her attitude about the asset in the first stage, and then links all of her subsequent judgments to this attitude. This is a FREE course that will take only about 20 minutes.

Posted in Art