Altkorn J. Strategia marki. Warszawa: Polskie Wydawnictwo Ekonomiczne; ISBN Altkorn J, Kramer T, editors. Leksykon marketingu. 13 J. Altkorn, Strategia marki, PWE, Warszawa , s. 40 i H. Barich, Ph. Kotler, A framework for Marketing Image Management, Sloan Management Review. J. Altkorn, Strategia marki, PWE, 2. J. Kall, R. Kłeczek, A. Sagan, Zarządzanie marką, Wyd. Oficyna Ekonomiczna, 3. Ph. Kotler, W. Pfoertsch, .

Author: Brakasa Jull
Country: Turks & Caicos Islands
Language: English (Spanish)
Genre: Education
Published (Last): 5 May 2009
Pages: 492
PDF File Size: 20.82 Mb
ePub File Size: 7.57 Mb
ISBN: 762-1-40377-695-1
Downloads: 87655
Price: Free* [*Free Regsitration Required]
Uploader: Nikosida

Commodity distribution on the European market 6. Journal of Consumer Marketing. Selection advertising tools for forms of communication and defining the target group.

Altkorn, Strategia marki, Warszawas. Mizera, Wirusowe aplikacje do zarabiania, A. Understands the need to define objectives, target groups and research projects.

Structures, organizations and processes advertising market. The knowledge of issues concerning marketing and management will make the understanding of the subject matter easier. Researches on the European market. Knowledge of the most frequently used motifs, subjects, cancellations of advertising, the role of brand hero. Definitions, features, functions of advertising.

I’ll be really very grateful. Gender equality European Commission ; Promoting equal economic independence for women and men, closing the gender pay gap, advancing gender balance in decision making, ending gender based violence and … United States Patent and Trademark Office ; Home page of the United States Patent and Trademark Office’s main web site.


Wykorzystujemy pliki cookies i podobne technologie w celu usprawnienia korzystania z serwisu Chomikuj.

strqtegia Knowledge of the techniques of persuasion, building advertising messages advertising impact. The seminar will not only let students obtain theoretical knowledge but also use it in practice. Concepts and forms of advertising.

He uses basic concepts connected with marketing, including European marketing. It also discusses the influence of company internationalization and social and cultural factors. Knowledge of key terms and concepts associated with advertising 5.

Brand Management (12 01 01)

Altkorn, Strategia marki, Strattegia Wydawnictwo Ekonomiczne, Additional information registration calendar, class conductors, localization and schedules of classeszltkorn be available in the USOSweb system:.

Construction and brand management. Understands the need for creative thinking in custom communications PR and advertising 2. General determinants of advertising effectiveness.

During the classes students will take part in debates, group discussions and simulations which allow a better understanding of issues concerning European marketing. Produkty krajowe czy zagraniczne, PWE, Warszawa Knowledge of the acceptance test advertising 7.


Pobierz PDF Jerzy Altkorn Strategia Marki Pdf

On-line services of the University of Warsaw. Euromarketing and the marketing environment in the EU countries 2. Promotion on the European market 8. Create your website today. Planowanie strategiczne, Warszawa Help me to find this altkorn strategia marki pdf file.

It provides knowledge necessary for both the course completion and further courses included in the European marketing specialization.

Mission vision, brand, business goals. Advertising media, external, ambient, BTL, corporate identity, advertising for events, BTL, advertising for events, advertising through maki, product placement, naming rights The altiorn indicators used in advertising. The percentage of each component in the final evaluation is given below.

Target Group, the fit and the lack, contexts, cultural, alt,orn, historical, advertising message, channel selection reach, frequency and length of the campaign. No registered users and 9 guests. Harackiewicz T, Rydel M. Punkt zwrotny nowoczesnej firmy, Polskie Wydawnictwo Ekonomiczne, Warszawa